Nowadays, almost everyone sees the 'App Store' will think that it is Apple's software store. People who use Apple's electronic products basically download applications they need from App Store. The existence of this App Store gives the Apple software ecosystem a solid foundation. Interestingly, the name 'App Store' did not originally belong to Apple, but an idea proposed by an outsider.

The story begins in 2003, when Salesforce CEO Marc Benioff and two of his top executives had the privilege of meeting Steve Jobs for a deep conversation. During this meeting, Jobs gave an advice to them saying that to become a truly big company, Salesforce needs to develop a cloud software ecosystem of its own.

After the meeting, Benioff seriously thought about Jobs’ advice, but he didn't get any further progress. Until one night, when he was having dinner, he suddenly had this wonderful idea: What if developers anywhere in the world could create applications on my platform? What if we put these apps online for Salesforce users to download them? He then named the project ‘App Store’ and the next day he registered the domain name ‘AppStore.com’.

However, his clients liked his idea but not the name. Eventually Benioff rethought the issue and used ‘AppExchange.com’ as the project's new name in 2006. Two years later in 2008 Benioff met Jobs again at an iPhone-related event.After that meeting, Benioff gave Jobs the ‘AppStore.com’ domain name. Speaking of Marc Benioff, this guy used to work for Apple. In 1984, he had an internship in Apple's computer division, then worked for Apple and Oracle, and finally founded Salesforce. He has always considered Jobs to be a very important mentor in his life.

After Apple launched App Store, there were only more than 800 applications available for users to download, but the number of downloads in the first week after the launch had exceeded 10 million times, and the App Store began to be an important part of Apple’s software.

In retrospect, the Apple App Store eventually became popular, the most important thing was not the name. Under the leadership of Steve Jobs at the time, this developer-to-developer model would also emerge with the rise of Apple's iPhone. the App Store showed its proper value and gradually evolved into a unique business model. Developers could get rewards from this ecosystem, and users also got the convenience they wanted in this ecosystem.

Now the App Store has become an important part of Apple, and its existence directly affects the revenue of Apple's service business. Many people even said that the service business may even surpass the iPhone business to become Apple's main revenue business in the future.

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